The Dawn of Mobile Marketing

As the dawn of the smartphone age sets in, there are more tablets and smartphones than personal computers. Mobile platforms are building at increasing speeds, and industry giants such as Facebook and Twitter are building their mobile capabilities to meet the amplified demand of this consumer trend. Marketers need to keep up with one of the fastest growing trends in marketing today, or risk being left behind. Today, smartphones and tablets are two of the fasting growing consumer products on the market. In a high-paced world, where people have less and less time to be reached and influenced by the  more traditional forms of media;  marketers have yet another tool through which to distribute their advertising. Thanks to the advancement of mobile search, apps, SMS and mobile websites; the ability to stay connected with consumers has never been so easily attainable. In the near future, mobile marketing may be poised to surpass television as the most dominant consumer access point. Mobile searches account for more than 50% of searches on the web today; which is an enormous amount of consumers that can be reached through their existing mobile devices.

In order for marketing campaigns to be successful, they must integrate mobile marketing into their campaign strategy. One of the greatest things about mobile marketing is the ability to connect with consumers on a personal level, helping them use their mobile devices to get information and to make their purchase decisions. Driving traffic to business, product or service is one of the most vital components in measuring the success of any campaign.  Running part of a campaign through mobile media is now an integral part of marketing strategies. Targeted mobile advertising is cost effective, measurable and drives conversations between consumers. Combining mobile apps, mobile websites and SMS messages can lead to success in a new campaign.