Humber Students Volunteer their time!

Humber College students Courtney Dicks, Catherine Laramore and Karla Olivares have graciously volunteered their time to help strengthen online communications for the Dufferin Hi-Land Bruce Trail Club (DHBTC). This non-profit organization needed help in this area and Humber marketing students rose to the challenge.

The students have done an exceptional job creating a welcoming, stylish and informative online presence using a blog, as well as Facebook, Twitter and Pinterest to communicate to the target market using social media. The blog showcases the beauty of the Dufferin Hi-Land Bruce Trail, provides details on membership, events, trail information and a hiker’s guideline. Social media will be used to connect and engage with online users, in order to stimulate interest and capture attention. In addition, social media will act as an outlet for effectively communicating trail information and updates.

A screen shot of the DHBTC Blog 

The challenge was to build on the trail’s respected brand image and to increase its online presence with current members, new members, and its various trail users.  The students turned to skills obtained in their marketing communications and Internet marketing courses and worked to establish a solid social media presence for the DHBTC. “The greatest challenge was coordinating all the content into a unified platform that could be easily interpreted and shared,” explains Courtney Dicks .“The most enjoyable aspect is engaging people through social media.”

Christina Clements, Humber Internet Marketing professor states these types of volunteer activities give students an edge and some experience they can point to in a resume. “These students are very talented and motivated and I am thrilled at the work they are doing for the Dufferin Hi-Land Bruce Trail. I have no doubt that their efforts will increase awareness for the DHBTC!" She goes on to express that International Marketing professor, John Dickason, made this opportunity available to students and is helping liaise with the non-profit organization.

This student work is an excellent example of the skills and caliber of the marketing students at Humber College. Please take a moment to check the links below that showcase the students’ work. I am sure they would be thrilled if you LIKED and FOLLOWED the Facebook and Twitter pages and SUBSCRIBED to the blog!

Facebook: https://www.facebook.com/pages/Dufferin-Hi-Land-Bruce-Trail-Club/176393675798814

Twitter: https://twitter.com/DHBTC

Blog: http://dufferinhilandbrucetrailclub.blogspot.com/

Pinterest: http://pinterest.com/dhbtc/

-Tim