Online TV and movie viewing is becoming one of the fastest growing trends in media today. Whether it is a TV show or a movie, it’s hard to find a young person today that hasn’t downloaded or streamed online with the massive amounts of websites dedicated to hosting the content for a small monthly fee, or free of charge. Even on our mobile devices, the public consumes countless hours of television. This year`s March Madness has 26% of all viewers coming from a mobile or tablet device. In previous years this technology was not available; and it is obvious that mobile TV viewing is going to be `the next big thing` for marketing and media corporations worldwide.
This should be a marketer’s dream - websites dedicated to binge TV viewing; but there must be a way to have the biggest impact on consumers with the least amount intrusion on their viewing experience. Standard advertisements litter these file-hosting website like there`s no tomorrow; paid for by the companies that make the ads, they allow these streaming websites to stay free. Unfortunately, this often proves to be a hassle for viewers, overloading their computers with media and slowing down the streaming rate. This is a small price to pay for most people, who chose these websites over cable TV to avoid additional expenses
This is an exciting time for marketers who are looking to come up with new innovative ideas to reach consumers on platforms that didn’t previously exist. When legitimate streaming websites limit and monitor the amount of advertisements being presented on their page, they can also target specific audience groups based on the information gathered about their users. This will allow a harmonious relationship between marketers and the viewers who prefer to make their TV-viewing mobile without the annoyance of unnecessary and outdated ads.