Networking using your "network"

Networking has always been an important aspect of the job search, whether it be searching for that first job opportunity or looking for a change in career. With new job opportunities, competition and changes in the workforce traditional networking has also changed.


Students, executives, human resources managers understand the importance of networking and there are numerous tips available to help job seekers get in touch with and stay in touch with potential employers. Some of these tips include:

• Connect with your school's alumni association 

• Have a clear idea of what you want and what you are looking for 

• Know who you are

• Use business cards

• Use business networks

Perhaps the most important of these tips when hunting for that first career and looking for helpful and meaningful connections is use business networks. Job seekers and students should "think of Facebook as a virtual cafe where people easily talk between tables and think of LinkedIn as a conference that is always in session." (http://www.randstad.ca/finding_jobs/ctVideo/successful-networking.aspx)


While communication and connections have become much easier with the rise of business networks, it is important to remember that these networks, especially Facebook should be kept private and be monitored for inappropriate content. Despite these privacy concerns Facebook remains the most popular social networking site for Canadians. Recently however, LinkedIn has begun to grow in popularity amongst professionals and students who are seeking to connect. In fact, "one in six Canadians are now members of LinkedIn,"(http://business.financialpost.com/2012/01/19/linkedin-tops-five-million-users-in-canada/) and that number continues to grow with a 66% increase since 2011.


So with such a steady increase in membership and a continually growing community of professionals waiting to network how can young professionals maximize the potential that LinkedIn has to offer?


1) Sign up for discussion groups- these groups will connect you with people in your field and allow you to remain current on what is happening within your industry.


2) Invite and accept connections from people that you know or have worked with in the past- they may be able to recommend you for a position or provide you with career advice.


3) If you feel that you may share a common interest with someone you are not connected with contact them privately to ask for a connection.


With it's growing network of professionals and openness to connecting with important industry individuals LinkedIn is helping students worldwide enter the world of networking with full support and assistance from major companies and corporations actively seeking bright and tech savvy graduates.

-Rachel