The 42nd annual Super Bowl kicks off this Sunday night; and while most of the focus will be on the game between the Baltimore Ravens and the San Francisco 49ers, many marketers and advertisers will be watching which brands make the biggest impact with their game day commercials. With big named brands such as Blackberry, Doritos, Toyota, Go Daddy and Sony shelling out major dollars, upward to $4 million for just a 30 second spot, you can bet those companies want to get the most out of their money and be the highlight of the night.
Few things
are must-see-TV anymore, and that’s why advertisers are so geared towards
advertising during the Super Bowl. All you have to do is look at the statistics
to see why; T.V audiences last year reached a record 111 million people. This
is mass marketing at its best - being able to reach as many consumers as
possible with just one consumer touch point, doesn’t come around too often.
Companies are starting early and releasing their commercials prior to game day
in an effort to create buzz around their brand. Last year companies had around 300
million views per commercial on YouTube. Then YouTube did some research into
the early release of Super Bowl commercials and found that companies with
earlier release dates had on average 9.1 million more views. Super Bowl ads are arguably the best part of
Sunday’s championship day; it is the part of the event that will make us laugh,
cry and love, regardless of the love of football. Social media will be abuzz on
Monday, with everyone’s thoughts and reactions to the outcome of the game, where
all will be judged and scrutinized.
This
trend suggests that the price for Super Bowl commercials isn’t going to dip
anytime soon, and with an 84% increase for a 30 second TV spot from just 10
years ago, you can almost guarantee it. As an advertiser it would almost be
cheaper to ink yourself on one of the heavily tattooed players on one of the
two teams for the four hour show.
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