Go Viral!

               Why do viral videos create such a big buzz in the marketing world? We have all at some point in our lives wanted to be wanted to be stars, actors, or comedians; and viral videos do just that. It gives all of us the opportunity to be part of the world’s culture, and in almost an instant you can become a star.

                An example of this can be taken from an episode of television show ‘The Pitch’. For those that haven’t heard of it, ‘The Pitch’ is an unscripted series from AMC that goes behind the scenes with the pressure on America's top creative ad agencies, competing to pitch a new account. Each week the two agencies go head-to-head in a presentation known as ‘The Pitch’ with only seven days to prepare. In one of the episodes, two companies competed to be the advertising agency for Subway sandwich chain. One of the agencies saw a video of somebody on YouTube rapping about everyday food and thought it would be a good idea to bring him in and develop a rap for Subway sandwiches. After the two agencies presented all of their ideas, Subway ultimately chose the agency that brought in this unknown rapper.

                This is a fantastic example of how a marketing agencies was able to think out-side the traditional forms of media to capture the attention of consumer through an on-line video sensation. A lot of companies today are investing in online media, going viral is the ultimate goal. Not every video is going to be a success but if you make something that’s unique, funny, and creative enough you may just have the right ingredients to go viral. So next time you are looking to go outside the box in your promotional campaign think VIRAL VIDEO!

http://www.youtube.com/watch?v=BsAE-3xjc3Y