On April 4th,
Humber Marketing grads from many different graduating years set foot back into
their school to attend the Grads Give Back event run by Christina Clements
herself. Current Internet Marketing, Marketing Communications, and Database
Marketing students were invited to attend the event, to gain an insight of what
may be waiting for them after Humber. Christina also gave us (Siddique Baksh
and Angela Schell) the opportunity to help out with the event, and live tweet
from the event as well, using the @MktgHumber twitter account for those who
could not attend, and interested followers. All of the Humber graduates
contributed to provide a very informative and inspirational presentation.
First to speak
was Caralia Fabiano, a grad from 2007. She shared her personal industry
experiences and her path to success at Mosaic Experimental Marketing, where she
holds the position of National Operations and Account Manager. In addition to
talking about how many different roles she took on to end up in the position
she now holds. Caralia also talked about how to connect brands to consumers,
and explained to upcoming Humber grads the importance of gaining field
experience in the industry before graduation.
Andrew Dagg a
graduate from 2010 took the spotlight next. Being the Project Leader at
Wishabi, Andrew talked about how retail advertising is moving away from
traditional outlets such as paper and print, in favor of dynamic digital
solutions. These dynamic displays have already gained some heading online with
Target Canada adopting this technique, and Wishabi was proud to be one of their
launch partners.
Rachel Kennedy
then took the stage, and reminded current Humber students to take chances in
getting experience in the field, because you never know which ones will pay off
for you in the future. Once being a previous poster on this blog, and
maintainer of Marketing Humber’s various social media accounts, ending up at
Virtual Logistics Inc. has been a very big change for her.
Jeff Superle
from Nearly Famous Enterprises followed. A graduate from 2009, Jeff chose
Humber after wanting to steer his career in a different direction, and he was
not disappointed. Jeff conveyed to the current Humber students which sales jobs
they wanted to avoid, and tips on how to point out which jobs may not be right
for them as well.
After a brief
break, Zac Stanley was up. Being a Digital Media Account Manager for Rich
Media, and graduating in 2011, Zac covered everything from what courses helped
him the most while he was at Humber, to job hunting tips which enabled him to
reach his position, and how it is very important to tailor your resume and
cover letter to the position you are applying for.
Natasha Persad
took over from there. After graduating in 2010, Natasha went on to become an
eBusiness Solutions Specialist at Prophix Software. She also showcased and explained
some interesting augmented reality facts, before ending her presentation with a
video of Burberry’s sales force, which you can view below.
After Natasha,
Steve Lorini, a current Guelph-Humber student then had the floor. Steve has accomplished a great deal of
impressive feats for being so young. Being an Events Coordinator at Z103.5
Toronto, Evanov Radio Group, and Maple Leafs Sports and Entertainment, Steve is
proof that networking works, and is crucial in the marketing industry. He ended
his presentation with some words of wisdom; Plan, Be Noticed, Build a Network,
and Have Confidence. I am sure all the marketing students in the room took that
to heart.
Natasha Vadori,
the last speaker of the event is a Social Media Analyst at BrandProtect and had
every marketing student in the room looking at Social Media Marketing from a
different perspective. Companies put a
lot of time and effort into building their brand, and companies such as
BrandProtect specialize in risk management solutions, and the legal aspects of
the field. Having Natasha talk about brand protection brought to light the fact
that these types of things are happening every day, and the people who are
securing companies accounts and reputations are doing an amazing job. After
some final words from Christina, Grads Give Back came to an end.
Initially, we
expected the Grads Give Back Event to be a good look at what we could expect in
the future when we look for jobs and get into the field, however, it ended up
being much more than just that. Each of the speakers not only provided useful
insight of the industry, but they also gave insight on how it is changing, and
how we, as current marketing students, can tailor and adjust our paths to
better suit the direction where marketing is heading in the future. This
projection provided us marketing students with invaluable information to carry
with us to our future endeavors, and a hope that one day we will be the ones
giving back to marketing students after we graduate.
One again, we
would not have been a part of this experience if it were not for Christina
Clements providing us with the opportunity, and the speakers who attended who
chose to give back to the current marketing students. Big thanks go out to all
of them, and we look forward to future graduates sharing their experiences and stories at future Grads Give Back events!
