Almost A Year Later ...

Its 3 o’clock in the morning, the bar is shutting down, and the servers are kicking you and your friends out. You then stumble down the street to Mickey D’s and wolf down a handful of cheeseburgers before you go home to pass out... Sound familiar? We’ve all been there before, and someday we’ll all be there again - just not quite as often as we once were.

Just over a year ago, like many of you, I had no clue where or what I would be doing in 2012. I didn’t know if I was going to be a business owner, a university student, a Humber student, or a “nobody” working for a “somebody”.

Now, thanks to the hard work and dedication of many, I can say that I know who I am, what skills I hone, and I have a clear picture of where I want to be in 5 years. As someone with a passion for marketing and communications, finding the right mentorship to guide those skills towards success is what I truly lacked. Humber proved to be a valuable resource for me. I was able to create strong relationships with many industry professionals, and I was able to get the support and mentorship of a few professors that would be instrumental in finding me opportunities when I graduated.

There was one course in particular that helped me to raise the bar more than ever, and that was the Internet Marketing course that so many students are excited to take. Whether it was providing special pricing at major marketing events or engaging in real life projects that build valuable experience, the Internet Marketing course pushes even the least motivated students to get their hands dirty. I know I wouldn’t be where I am today without it!


Working with many of Canada’s largest corporate institutions has proven to me that the skills that I picked up in this course are incredibly valuable – skills that are really a “need-to-have,” not a “nice-to-have.” Skills that I am using everyday to stay current and to develop in my career in digital marketing.

In today’s rapidly changing environment, those plagued by FUD (fear, uncertainty, and denial) do not succeed. In the digital world, we are preparing to enter a dynamic period in time where hardcore developers are going to get an opportunity to showcase their talents like never before and as marketers we need to stay on top of these trends and opportunities.  As creative marketers, it takes a strong knowledge of new technology, communication channels and of course people to be successful.

With this being said, I hope many of you decide to make the right choices, and respect the right people. Because, you will find that as you get older, your life can change pretty quickly after a year goes by. I wish you all the best of luck in your ventures – and look forward to seeing you at future Humber marketing events. Cheers!

Zac